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About Meilishuo (Meilishuo.com)
Meilishuo.com (美丽说), adopts a different approach from Chinese online megastores such as Taobao. Unlike Taobao, Melilishuo is mainly focused on fashion per se: clothes, shoes, make up, and accessories, which makes it the go to place for young fashion conscious female consumers in China. Meilishuo helps young Chinese women find clothing, cosmetics products, bags, shoes, accessories which would be most suitable for their appearance and style. Users can seek expert advice, search for shops, engage in group buying, and even share online shopping links and information on their favorite products, making Meilishuo a very social and hence viral experience. Meilishuo users can even use their match tab to view other member’s outfits and how they style them. Meilishuo is essentially a Chinese version of Pinterest that’s more focused on ecommerce and in recent years Meilishuo has rapidly blossomed into a major source of traffic for Chinese ecommerce sites.